The Naples area moved through mid-summer with what broker analysts describe as a well-balanced market, according to the July 2026 Market Report from the Naples Area Board of REALTORS (NABOR). At our brokerage, we see conditions that reward prepared buyers and realistic sellers alike.
New listings rose 8.1 percent to 916 homes from 847 in July 2025, helping replenish supply for active buyers. Closed sales increased 14.5 percent to 733 from 640 a year earlier. Pending sales decreased 5.6 percent to 762 from 807, the first year-over-year decline in 16 months, though overall summer sales remain stronger than in recent years.
“Pending sales showed some weakness as it declined for the first time in 16 months year-over-year,” said Mike Hughes, Vice President and General Manager for Downing-Frye Realty, Inc. “But that decline shouldn’t necessarily be viewed as a sign that the market is performing poorly because overall summer sales remain stronger than what we’ve experienced during the past four or five summers. Current summer sales activity is roughly five percent higher than the historical summer norm.”
Inventory told the clearest story. Overall inventory fell 21.0 percent to 4,415 properties from 5,586, while months of supply dropped 33.3 percent to 5.8 months from 8.7 months in July 2025. Price decreases eased as well, with 970 reported in July compared to 1,296 the prior year, a sign of more accurate pricing.
The overall median closed price increased 2.6 percent to $590,000 from $575,000. Single-family homes led with a median closed price of $745,000, up 12.9 percent, while the condominium median declined 4.8 percent to $400,000. Buyers took a more deliberate approach, with days on market rising 6.9 percent to 108 days from 101 days. The luxury segment stayed active, with 10 sales above $10 million in July, including three exceeding $20 million.
Mike Hughes offered additional perspective on the numbers:
“Inventory is the other big number that I am watching. At the end of July, NABOR reported a listing inventory of 4,415 properties. This is the lowest inventory has been since September 2024. Inventory has declined for five straight months. The million-dollar question is ‘How low will it go?’
We now only have 5.8 months’ supply of inventory. With low inventory, it is interesting that Days on Market is at 108 days. The Average Sales Price has been above $1 million for 10 straight months. This is almost double what it was pre-pandemic.
One final note… The luxury market seems to be somewhat better this summer compared to some of the previous summers, looking at the Downing-Frye luxury sales.”
Interested in learning more? Contact one of Downing-Frye Realty‘s experienced associates for expert guidance.
