The Naples area housing market kicked off 2026 with a strong signal: competitive pricing works. According to the January 2026 Market Report by the Naples Area Board of REALTORS® (NABOR®), pending sales surged 40.3 percent to 1,065 from 759 in January 2025 — a clear sign that buyers are ready to act when sellers price their homes right.
Watch Mike Hughes break down the latest Naples Area Board of Realtors (NABOR) numbers for January 2026.
Overall closed sales increased 0.5 percent to 564 closed sales compared to 561 in January 2025. The overall median closed price decreased 4.1 percent to $627,500 from $654,000 in January 2025. The condominium segment drove that dip, with its median closed price falling 3.4 percent to $450,000 from $466,000. Meanwhile, the single-family home market told a different story — median closed price rose 1.6 percent to $812,000 from $800,000 in January 2025.
Overall inventory decreased 10.6 percent to 6,328 properties from 7,082 in January 2025, even as 1,906 new listings entered the market. With 9.2 months of inventory, broker analysts note Naples has returned to a balanced market. Average days on market increased 5.4 percent to 97 days.
The luxury segment also performed well. In the Naples Beach area (34102, 34103, 34108), the single-family median closed price rose 5.8 percent to $2,645,000 from $2,500,000 in January 2025. Notably, condominiums over $5 million sold faster than any other home type, with days on market falling 30.9 percent to 105 days from 152 days in January 2025. Cash sales also climbed, representing 67 percent of all January sales compared to 61 percent in January 2025.
As Mike Hughes, Vice President and General Manager of Downing-Frye Realty, Inc. put it, “Buyers are making purchase decisions earlier because they can’t wait and look around — the property they want might be gone.”
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